NITA COLOR CENTER is a privately owned company established in 2004 G.C. and registered under the license number AKK/AA/1/1000816/2004 by the Ethiopian ministry of Trade and Industry. The center is currently engaged in the manufacturing of acrylic modified high quality architectural paints with the shades of wide range. Apart from this, Nita Color Center is the sole manufacturer of artist grade oil and acrylic paints in the country.
Nita color center is owned and managed by Getahun Heramo (chemical engineer), with a total of 23 years experience in the field of paint and color technology. The owner has worked previously in various state and privately owned paint factories as Head of quality control department, paint ink formulation expert and project manager. Moreover he has been actively participating in the establishment of new paint factories from feasibility study up to turn key level.
Import substitution researches are his main area of concern and visit the link Awards for viewing the list of awards offered to him for successful import substitution projects.
Acrylic modified water base paints: Points of differences
Acrylic modified binder system
Nita Color center uses self cross linking and convertible acrylics to modify the water resistance of dry paint films. Most conventional paints incorporate only PVA (poly vinyl acetate) copolymer as the principal binder. Paints based on PVA type binders are non - self cross linking and hence do have inferior water permeability resistance.
Very limited use of tinting pastes
Uncontrolled use of tinters dose in the paint recipe is one of the reasons for the early failure of paint film due to water and ultra violet rays. Nita color center encourages the use of direct dry pigment to match the shade of colors. If tinting pastes are to be used the amount should be as small as possible. However it is to be noted that shade variations can be achieved even without adding any colorants by varying the other attributes of color other than hue.
Easy color selection
Nita color Center has been engaged in the study of the color preference test of some of the targeted customers (over 500) of Addis Ababa for the past 10 years. The main objective of the research was to scientifically discover the native color taste of the customers instead of forcing them to accept the imported shades of foreign companies. Based on this, the center has launched a new color schemes categorized under various interior spaces.
|1||100-200||Living rooms, dining spaces ,family rooms|
|2||205-300||Hall ways/ corridors|
|3||305-400||Master bed rooms|
The recommended colors fit best buildings intended for rent and real state houses ready for sale as Nita color Center has found out that the colors are the most loved shades by the potential clients. However, the Center has other wide custom made color options for residential and commercial buildings. Some buildings intended for defined services such as hospitals, schools and industry require a close up color shade decision aided by the recent developments in color psychology and environmental sciences.
Introducing the notion of Color Trend and dynamism
Nita Color center believes that the color shift trend in Ethiopian architectural color shades is too static and sometimes prevailing for over 30 years. Here one can mention the famous broken white color 117, which has controlled the interior spaces of Ethiopian architecture for the past 35 years. If any color shift is made, it simply revolves around the off white creams. Why? Is it because the paint industries can no more provide other options for the market or our society is color-phobic! This might cal for another research.
The very static nature of Ethiopian architectural colors has motivated Nita Color Center to bring an end for the reign of a single shade over years. Chromatic study of color and vision disclose that there are about 17 million color shades out of which one with the normal sight can discriminate 10 millions. Out of this about 4,000 colors are in use in the architecture for the past thousands of years.
Hence Nita Color Center has a plan to shift the shades of the center’s shades of architectural colors every six years based on the feedback from the public and other social political and cultural influences.
“Beyond Manufacturing " is the motto of Nita color center. It is just like saying "We manufacture the piano and then play it" Our brand story also states that: It is true that we manufacture high quality acrylic modified paints.
It is also true that we are pioneers to manufacture artist grade paints locally, for which we have been crowned by the world Intellectual property office (WIPO, Geneva) in 2004 and the world Bank in 2007. But the whole story doesn’t stop there.
We take you up to the end by making use of recent developments in color psychology, color philosophy and color phenomenology! Much more than manufacturing!
Artist Grade paints
Currently, Nita Color Center manufactures oil and acrylic artist grade paints. Significant research was done on the manufacturing of water color after making an intensive research on the Arabic gum of Sidamo, Humera and Harar acacia tree. This paint will be included in the product mix in the near future.
Just as it is briefly presented in our motto, Nita Color Center extends its mission beyond manufacturing! Color consultancy, computer aided color design, site visit (for big projects), conventional and faux finish application services automatically follow the manufacturing.
Nita Color Center has over 20 amateur painters and 3 professional artists to apply and decorate the architectural interior and exterior.